What is Digital Marketing, Anyway?

If a high-quality, responsive website is a Ferrari, then digital marketing is the gasoline. You wouldn’t buy a high-end sports car and then leave it parked in the garage, would you?

The same could be said for your website. I don’t believe that you should spend your entire marketing budget on a new website only to hope people find it. That’s why I focus on building affordable, budget-friendly websites—so that you have room in your budget to drive traffic to your new website.

The old “Build it, and they will come” approach doesn’t usually work with a website. Sure, if you have a nice website and good search engine optimization, people will find you, but are they the right people, and are there enough of them? Are your visitors converting into paying customers?

Strategic digital marketing allows us to zero in on your target audience so that you find the right people at the right time, all while maximizing your budget and your conversation rate.

Below are some services we offer to help drive more traffic and sales to your website.

Facebook Marketing

With a little over 70% of Americans using Facebook, it’s no wonder that it’s one of the top marketing platforms used by marketers today. Facebook ads are one of the most cost-effective and engaging ways to reach your target audience, and I’m not just talking about boosted posts.

While boosting posts is a great way to increase your company’s visibility on the platform, Facebook ads are much more in-depth and intentional.

With the platform, you can run image-based ads, carousels, videos, and more. Better yet, Facebook’s demographic options are extremely detailed, allowing you to target your exact target customer down to job title, household income, hobbies, interests, life events (new job, just married, recently moved, etc), and more.

If you’re interested in trying Facebook ads for the first time or are looking to optimize your current campaigns, contact me today, and we’ll talk about a strategy that will drive real results.

Facebook Retargeting

Many people are already running standard Facebook ads, but retargeting takes things to a whole new level. 

Have you ever looked up a product on a website or Amazon, and you suddenly see it everywhere you go, especially on Facebook? Sure, you have! That’s retargeting.

By installing a Facebook pixel on your website, we can serve ads to anyone who visits your website and doesn’t convert to a paying customer. On average, it takes between 7 and 11 touchpoints to convert someone into a paying customer, so that means you’re unlikely to convert someone on their first visit to your website.

And that’s okay!

With Facebook retargeting, we can begin serving ads to potential customers and drive them back to your website. We can even serve ads based on a specific page or product visit.

Just ask me how and we’ll get started.

Google Adwords

Google. It’s the place everyone goes to look for just about everything they need. When someone actively searches on Google, they’re looking for a solution, often a product or service, to a problem they have.

Why not serve ads at the time of the search, when a potential customer’s intent is high? Relevant ads are those that perform the highest, so if someone is looking for the “best pest control service near me,” and your website is the first result they see, there’s a good chance they’ll click.

From there, the website will do all of the work for you. But what happens if they leave and search for and browse one of your competitors?

We can use Google to runs ads based on competitor names and keywords, and we can combine Facebook Retargeting with Google Ads. The options and combinations are practically endless, but if you want to increase your leads or customers, Google Ads are a great place to start.

Call Tracking

Website analytics and form submissions are good metrics to have, but they rarely tell the whole story on how a website is performing. How many people called you after browsing your website last month? How many called you based on ads you were running?

Most business owners can’t answer those questions, but I can help you with that.

Often, we measure a website’s success by how many page visits it has, how many leads came from our forms, how many people downloaded our lead magnets, or how many people ordered our product. But even today, many people will browse your website, decide they want to learn more, and then pick up the phone to call you.

With call tracking, we can report how many calls are coming from your website, ads, social media, billboards, or even printed marketing materials. Better yet, we can record those calls and begin to learn more about what drives or deters buying decisions. 

Why miss out on these key metrics? Get in touch with me, and let’s add call tracking to your strategy today.

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